2011 Landing Page Optimization Benchmark Report
173 Charts and analytical commentary. Research from 2,673 B2B and B2C marketers. Special sections on LPO tactics, testing, actionable metrics, budgeting and ROI. Testing methodologies and learning resources
Marketer insights on optimization tactics. 17 page elements optimized in 2010. Marketer insights on identifying optimization opportunities.
Key findings: Website objectives,transactional data, test validation and more. View LPO Benchmark excerpt below
Research on How to Maximize the ROI of Your Website Traffic
Marketers know that one of the fastest ways to increase sales is to optimize landing pages. Landing page optimization (LPO) has gained momentum of late, because it provides opportunities for marketers to improve performance — not only of their Web pages, but also of related marketing activities that drive traffic, from search and email to social media.