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When you drill SEO down to one fundamental activity, it is to get high quality, high Pagerank, relevant backlinks pointing back to your site. If you can do this, then YOU WILL do well.

However, there is another factor that comes into play that separates the winners from the losers. This one factor is ignored by 99% of marketers trying to reach the elusive first page of Google.

What is it? Something I like to call…

“Deviated Backlinking”

Deviated Backlinking is basically finding and creating backlinks back to your site that most people normally wouldn’t. You know… deviating from the norm.

This achieves multiple things.

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