Conversion Rate Optimization Report 2012

On December 29, 2012, in E-books & Course, by jacob

Conversion Rate Optimization Report 2012

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Report highlights include:

  • Satisfaction with conversion rates has been on a downward trend in the last four years. Just over a fifth (22%) of companies surveyed are satisfied with their conversion rates.
  • Overall, organisations find it most difficult to implement two methods they consider very valuable: multivariate testing and segmentation.
  • The proportion of companies designing their websites specifically for tablets has almost doubled, increasing from 13% in 2011 to 23% this year.
  • Seventy percent of the responding organisations who said they had a structured approach to conversion had improved sales.
  • Poor technology is now the fourth most cited barrier (jumping from the seventh place), the same level as for the first conversion survey carried out three years ago.
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