Mobile Marketing and Commerce Report 2013

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The survey findings are divided into the following sections:

  • Mobile readiness
  • Multichannel
  • Mobile budgets
  • Understanding of ROI and measurement
  • Retail attitudes towards mobile
  • Barriers to mobile success
  • Outsourcing mobile

Highlights include:

  • Company investment in mobile marketing and m-commerce reaching tipping point
  • Companies in Asia most likely to have a mobile strategy
  • Mobile-assisted shopping on the increase, but companies in denial about threat of showrooming

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