Online Subscription Benchmark Report 2013

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Your Top 10 Questions Answered:

  1. What's the most cost-effective way for me to gain new subscribers to my website?
  2. What's a typical conversion rate for subscribers in my niche?
  3. Should I be a freemium, metered or completely paywalled site? How will this decision affect my traffic and conversions?
  4. How can I improve my paywall to get more conversions?
  5. Should I only sell subscriptions, or look for alternate revenue streams? If so, which ones?
  6. Can I expect international subscribers to pay with credit cards? If not, what are the most popular payment methods in other countries?
  7. What's typical pricing for monthly and annual subscriptions in my nice?
  8. How much of my operating budget should I spend on Web development? What about Editorial and Marketing/Sales?
  9. Should I launch a mobile app? A tablet edition? Both?
  10. Should I bundle my online access with either print or tablet editions? Do I charge the same price or more?

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