Power Copywriting For The Internet by Bob Serling

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It's really that easy. Look, I don't care how great your product or service is, how attractive the design of your web site may be, what opt-in lists you're using, how high you place in the search engines, or how unique any other component of your web marketing might be.

It's all a waste of time if you don't have the kind of powerful, compelling sales copy that converts the maximum number of prospects to cash-paying customers.

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